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They May Not Work! An evaluation of eleven sentiment analysis tools on seven social media datasets
By reviewing your customers’ feedback on your business regularly, you can proactively get ahead of emerging trends and fix problems before it’s too late. Acquiring feedback and analyzing sentiment can provide businesses with a deep understanding of how customers truly “feel” about their brand. When you’re able to understand your customers, you’re able to provide a more robust customer experience. Sentiment analysis is part of the greater umbrella of text mining, also known as text analysis. This type of...
